Prize or Penalty? Reputational Effects of Diversity Scholarships in the Labor Market

Many universities and companies use diversity scholarships and awards for impression management and recruiting purposes. Compared to race-conscious affirmative action measures, these contemporary diversity initiatives tend to emphasize merit and conceptualize contributions to diversity in a broad, colorblind manner. The presence of diversity initiatives can enhance organizational status and reputation, but less is known about how these signals are perceived when they are associated with individuals. This article investigates the reputational effects of diversity scholarships for male college graduates seeking entry-level jobs. Using a national audit study (N = 3,456), I compare the rate at which employers call back applicants with diversity merit scholarships, applicants with merit scholarships that don’t mention diversity, and applicants without scholarships. I also examine how award signals differ when applicant names have a Black racial cue versus a White racial cue. I find that diversity and non-diversity merit scholarships both increase callback likelihood for putatively White applicants, but putatively Black applicants receive no such reputational benefits from either type of award. Overall, results suggest that uneven reputational gains from symbolic awards exacerbate existing racial discrimination. This article identifies tension between organizational and individual returns to diversity claims and contributes to research on organizations, race, and inequality.

Job Market Paper

Publications

Abascal, Maria*, Janet Xu*, and Delia Baldassarri. 2021. “People use both heterogeneity and minority representation to evaluate diversity.” Science Advances 7: eabf2507 [Code and Data]

*equal authorship, listed alphabetically

The term “diversity,” although widely used, can mean different things. Diversity can refer to heterogeneity, i.e., the distribution of people across groups, or to the representation of specific minority groups. We use a conjoint experiment with a race-balanced, national sample to uncover which properties, heterogeneity or minority representation, Americans use to evaluate the extent of racial diversity in a neighborhood and whether this assessment varies by participants’ race. We show that perceived diversity is strongly associated with heterogeneity. This association is stronger for Whites than for Blacks, Latinos, or Asians. In addition, Blacks, Latinos, and Asians view neighborhoods where their own group is largest as more diverse. Whites vary in their tendency to associate diversity with representation, and Whites who report conservative stances on diversity-related policy issues view predominately White neighborhoods as more diverse than predominately Black neighborhoods. People can agree that diversity is desirable while disagreeing on what makes a community diverse.

Xu, Janet, Aliya Saperstein, Ann Morning, and Sarah Iverson. 2021. “Gender, Generation, and Multiracial Identification in the United States.” Demography 58, no.5: 1603-1630 [Code and Data]

Multiracial self-identification is frequently portrayed as a disproportionately female tendency, but previous research has not probed the conditions under which this relationship might occur. Using the 2015 Pew Survey of Multiracial Adults, we offer a more comprehensive analysis that considers gender differences at two distinct stages: reporting multiple races in one's ancestry and selecting multiple races to describe oneself. We also examine self-identification patterns by the generational locus of multiracial ancestry. We find that females are more likely to be aware of multiracial ancestry overall, but only first-generation females are more likely than their male counterparts to self-identify as multiracial. Finally, we explore the role of racial ancestry combination, finding that multiracial awareness and self-identification are likely gendered differently for different segments of the mixed-race population. This offers a more nuanced picture of how gender interacts with other social processes to shape racial identification in the United States.

Iverson, Sarah, Ann Morning, Aliya Saperstein, and Janet Xu. 2022. “Regimes beyond the One- Drop Rule: New Models of Multiracial Identity” Genealogy 6, no.2: 57

The racial classification of mixed-race people has often been presumed to follow hypo- or hyperdescent rules, where they were assigned to either their lower- or higher-status monoracial ancestor group. This simple framework, however, does not capture actual patterns of self-identification in contemporary societies with multiple racialized groups and numerous mixed-race combinations. Elaborating on previous concepts of multiracial classification regimes, we argue that two other theoretical models must be incorporated to describe and understand mixed-race identification today. One is “co-descent”, where multiracial individuals need not align with one single race or another, but rather be identified with or demonstrate characteristics that are a blend of their parental or ancestral races. The other is the “dominance” framework, a modern extension of the “one-drop” notion that posits that monoracial ancestries fall along a spectrum where some—the “supercessive”—are more likely to dominate mixed-race categorization, and others—the “recessive”—are likely to be dominated. Drawing on the Pew Research Center’s 2015 Survey of Multiracial Adults, we find declining evidence of hypo- and hyperdescent at work in the United States today, some support for a dominance structure that upends conventional expectations about a Black one-drop rule, and a rising regime of co-descent. In addition, we explore how regimes of mixed-race classification vary by racial ancestry combination, gender, generation of multiraciality, and the time period in which multiracial respondents or their mixed-race ancestors were born. These findings show that younger, first-generation multiracial Americans, especially those of partial Asian or Hispanic descent, have left hypo- and hyperdescent regimes behind—unlike other young people today whose mixed-race ancestry stems from further back in their family tree.